“In Mumbai, reputation on high-value projects is everything. When conduits are packed, cheaper insulation overheats and melts, risking disaster. Switching to APAR Anushakti solved this. The E-Beam technology provides certified 105°C heat protection and proven flame retardancy. Our installers prefer its rugged, superior abrasion resistance during complex pulls. APAR ensures risk mitigation for high-end assets and guarantees zero costly service callbacks.”

Suresh PatilOwner, Supreme Electricals, Mumbai (Maharashtra)

“Ahmedabad, a major industrial hub, requires both premium safety (Anushakti) and high-volume, specialized cables like Cat 6 LAN (APAR Shakti). Our clients need a vast product range from one reliable source. In a market sensitive to copper price volatility , APAR helps us manage costs by confidently offering the Shakti flexible aluminum conductors for budget-sensitive projects. This allows us to maintain quality assurance and be the recognized 'one-stop shop' without compromising quality for price.”

Hiteshbhai PatelOwner, Patel Trading Co., Ahmedabad (Gujarat)

“We operate a major distribution center covering the entire NCR region, where intense price pressure forces compromise on quality. We use the APAR Anushakti overload test as our primary sales tool: running 40+ amps proves the E-Beam wire stays melt-resistant when cheaper cables fail. This immediately shifts negotiation from price to clear safety. Backed by APAR, a world leader in conductors we eliminate all questions about performance and convince our sub-dealers to stock premium.”

Ranbir SinghManager, Bhagwan Dass & Sons Distributors, Delhi/NCR

“My firm specializes in critical industrial infrastructure cabling for solar parks and large hook-ups, where re-cabling is not an option for fifty years. We choose APAR Anushakti for its Electron Beam cross-linking process, which provides resistance to chemical and thermal stress and a higher short circuit rating. Since APAR is internationally trusted by major power utilities and is the top supplier for the Indian renewable sector, this verifiable excellence guarantees a long-term solution, securing B2B contracts and reducing our firm's liability.”

V. KarthikeyanProprietor, Karthik Electrical Solutions, Chennai (Tamil Nadu)